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PERSONAL BRAND & VALUE PROPOSITION ADVISORY 

We unlock ambitions 

Expert personal branding for ambitious women &

the organisations that back them.

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"My mission is to help you work smarter, not harder
by leveraging your expertise and credibility."

Dr Sam Lynch, Founder

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Accelerate your ambition

Dr Sam Lynch is the founder of Work Smarter, an advisory practice that supports high-achieving women. Her clients include corporate career women, female and women in professional careers such as academia, medicine and the law. We deliver career keynotes, workshops and coaching.

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WS | Services 

WS | Explore 

Texting

I want to build my
personal brand

Casual Meeting

I want to accelerate my career ambitions

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I want to feel in more in control of my business

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I want to unlock our knowledge exchange ambitions

We help individual women communicate their skills and expertise with ease.

We help women take charge of their career and clarify their next steps.

We help founders understand their unique value and unlock their business growth ambitions

We help universities craft knowledge exchange strategies and build value propositions.

Confident Businesswoman
Design a career or business on your terms

Feel back in control. 

Demonstrate your value.

Take confident action. 

Ease your everyday. 

WS | Clients

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Jo, Corporate Leader & Non-Executive Director

"Thanks to Sam I now appreciate my personal and professional value and have a clear path forward in what I want to achieve professionally.
Sam has helped me secure a promotion to a more senior role."

WS | Clients

Corporate Career Women
Female Business Owners 
Women in the Professions 
(Law, Medicine, Academia)
Companies & Universities 
Working Mothers 
Business Growth Organisations & Networks
 

Work with us 

Fund your career coaching through your
company or university

Many of our clients fund their coaching as part of their staff development, research development, exit or onboarding package. 

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WS | Insight

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